Denpasar, September 27, 2023 – The trend of natural beauty, especially among women, continues to captivate the interest of Indonesian society. Various beauty products made from natural ingredients have flooded the market, including facial cleansers, moisturizers, body wash, and more. Moreover, there is now a special serum for eyelashes and eyebrows that also harnesses the power of natural ingredients.
Today, Sensatia Botanicals, a beauty manufacturing company based in Bali, Indonesia, officially launches its latest product, the Fortifying Biotin Lash & Brow Serum. Available online and in retail stores, this serum is formulated with natural ingredients designed to help lengthen and thicken eyelashes and eyebrows.
"We are responding to the needs of customers who desire healthy eyelashes and eyebrows. The introduction of the Fortifying Biotin Lash & Brow Serum further complements our collection of eye care products," said Michael Lorenti, CEO and Founder of Sensatia Botanicals.
The Fortifying Biotin Lash & Brow Serum contains three key ingredients: biotin compound, ginseng extract, and sea buckthorn. Also known as vitamin B7, biotin helps strengthen and nourish eyelashes and eyebrows, while ginseng extract stimulates hair follicles for thicker and healthier appearance. Additionally, sea buckthorn keeps eyelashes and eyebrows hydrated.
"Consumer safety is our utmost priority. We have carefully crafted this serum with a gentle formula that is free from harmful chemicals, making it suitable for use by teenagers and individuals with sensitive skin," added Michael.
The applicator of the Fortifying Biotin Lash & Brow Serum is designed for practical use. Priced at IDR 100,000, this eyelash and eyebrow serum can be found at all Sensatia Botanicals stores, the website www.sensatia.com, and various e-commerce platforms.
"There is currently significant consumer excitement and interest in natural beauty and skincare products. We recognize this potential and remain committed to providing innovative products made from natural ingredients while prioritizing environmental sustainability," concluded Michael.
About Sensatia Botanicals
Since 2000, Sensatia Botanicals is an Indonesian beauty care brand dedicated to offering naturally effective products. It has been granted GMP (Good Manufacturing Practice) Certification under the ASEAN Cosmetic Directive and Halal Certification by the Ministry of Religious Affairs of the Republic of Indonesia.
Sensatia Botanicals is committed to minimize its environmental footprint while continuously empowering the local community by hiring residents of Karangasem, an area where the brand was founded, resulting with over 70% of the total employees. Made in Bali, with globally sourced ingredients, all Sensatia Botanicals products are cruelty-free, free of parabens, palm oil, synthetic dyes and artificial fragrances.
For more information, kindly contact:
Asst. Marcomm Manager
PT Sensatia Botanicals
t | +62 361 4493600
e | Lkristiawan@sensatia.com